Boxed Vintage deals "Vernco" 3-D Utah Merchant Advertising Wall Decoration, Silhouetted Fly Fisherman, Art Deco Glass Cover, Embossed Stream Art

What, I've got here is this rare and seldom seen wall decoration appearing in wonderful condition as a piece of vintage, merchant advertising. Manufacture and made by, Vernco of Newton, Iowa (see photo). This art deco has a painted border that surrounds the three dimensional embossed, picturesque waterfall stream as the backdrop background. Painted on the underside of the cover glass you'll note the, black silhouetted fly fisherman in the foreground. On the upper right hand corner is printed, Best Wishes from "Boyer's Radio & TV Service" Sales and Service, 470 East 9th So. - Ph. EM 4-1022, which I believe is a very old Salt Lake City, UT phone number. Near downtown Salt Lake City.
The wall plaque advertisement has a well formed, heavy cardboard framework containing the embossed, backdrop art. This artwork has been attached on the backside to the glass front. On the top of the cardboard you'll, notice the tied string for wall mounting along with the 1" round black and silver foiled paper manufactures logo. This box measures 6 3/8" wide by 8 1/4" height. The depth is 5/8". The glass cover measures 8" wide x 10" height x 1/16" thick.
The condition on this original, vintage Utah merchant advertising memorabilia appears, in a near excellent condition and shows no chips or scratches on the glass front or art surfaces. The cardboard backing box does have some very slight edged ware and just maybe the results of the outer cardboard box having been folded and formed. The foiled logo appears in excellent condition as well. The original plain packaging and shipping box, does show some moderate wear and tear over the years with one end fold tab torn off and is not visible when boxed. This outer box would be considered to be in good condition ( see photo's).
There are no markings, printing or any labeling to indicate what the merchandise is inside. The box measures 8 1/4" width x 10 3/8" length x 1 1/8".
Just as a deals point of interest, their is a little piece of merchant advertise history here in regard's as to whom or what, Boyer's Radio & TV has up grown to be. Very collectible piece of media history.